Back in 2012, we thought tapping 21 different Avery beers on the same day was a pretty big deal. People would take notice and spread the word. We remember at some point in talking about this, someone said, “That’s a big ass tap takeover!” It stuck.
Now, we’re on our Eighth Big Ass Tap Takeover. We have seven stores that participate in this event and it still goes down on the same day for every location. That’s a lot of beer from one spectacular brewery!
We can’t thank our good friends at Avery enough for continuing to make this event an enormous success, every year.